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India’s White Rivers Media was on the winners list at the Campaign Global Agency of the Year Awards, which were announced at a live ceremony for the first time. The independent digital and creative agency of more than 500 people took home the silver in the independent digital agency of the year category.
Omnicom Media Group had five reasons to celebrate. MG OMD (UK) took home a trio of gongs, including Media Agency of the Year and Agency Leader (Media) for CEO Natalie Bell, while OMD EMEA won Best Network (Europe) and OMD Worldwide scooped the coveted Global Media Network of the Year.
Two other agencies won three awards: New Zealand’s Special, which took Creative Agency of the Year for the second consecutive year; and VCCP (UK), which counted Integrated Marketing Agency of the Year as one of its triumphs.
More than 160 guests from around the world attended the black-tie dinner event at the Carlton Tower Jumeirah hotel in London on June 13.
In the indies section, Rethink, from Canada and the US, was triumphant as Independent Agency of the Year (Creative), while Australian shop Atomic 212° took the media equivalent.
Ogilvy won Global Creative Network for the second year in a row, beating DDB Worldwide, FCB and McCann Worldgroup to the title.
Now in their fifth year, the global awards are judged by a panel of global and regional chief marketing officers, led by Betsey Chung, a veteran global chief marketing officer, who has held a range of senior marketing and finance roles at brands including TD Bank Group, BMO, Aviva and American Express. The process was audited by PwC.
Silver for White Rivers Media
Mumbai-based, White Rivers Media’s mix of creative solutions are rooted in data from interlinked ecosystems and powered by their expertise in creating and distributing content across connected platforms. Its clientele includes brands such as Coca-Cola, Dettol, Universal Pictures India, Sony LIV, and Tata NourishCo.
Its ‘CulTech Curation Matrix’ powers the agency’s research-based, tech and culture-led creative strategies, resulting in more than 300 campaign awards in 2023 alone, across the Indian advertising ecosystem.
Judges were impressed by campaigns that are “strongly routed in regional and local consumer insights. Its work on Coca-Cola with Indian creators demonstrated this agency’s approach to making a global brand relevant locally.”
The full shortlist can be viewed here.
Below is the full list of categories – click on the links for the Gold, Silver & Bronze winners:
Agency Growth Leader
Agency Leader (Consultancy)
Agency Leader (Creative/Advertising)
Agency Leader (Media)
Corporate Communications/Marketing Team or Person
Creative Leader
New Business Development Team/Person
Strategic Planning Leader
Talent Management Team/Person
Best Place to Work: Individual Shop & Network
Brand Experience Agency
Consultancy
Creative Agency
Customer Engagement Agency
Digital Innovation Agency
In-house Agency
Independent Creative Agency
Independent Digital Agency
Independent Integrated or Brand Experience Agency
Independent Media Agency
Independent PR Agency
Independent Performance Marketing Agency
Integrated Marketing Agency
Media Agency
Performance Agency
PR Agency
Social Media Agency
Best Network: Asia Pacific
Best Network: Europe
Best Network: Latin America
Best Network: Middle East & Africa
Best Network: North America
Global Creative Network
Global Media Network
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