Digital asset management (DAM) software plans and manages the creation, approval, organization and distribution of all types of content (text, graphics, images, videos and audio) from a single system. It ensures that each piece of content is the best and most appropriate for every interaction, and that internal and external stakeholders properly use digital assets to increase customer engagement, retention, acquisition and satisfaction.
“DAMs can deliver phenomenal functionality and ROI in today’s market,” says Nicole Greene, VP Analyst at Gartner. “With the potential to operate as the proprietary content library for generative AI, they offer organizations a tantalizing opportunity for the future. However, this opportunity is rapidly developing, so content operations, marketing and creative leaders must do their research to understand and plan accordingly.”
The rapidly expanding volume and velocity of content, real-time personalization variations, global distribution and the rapid growth of generative AI and other disruptive technologies are driving organizations to consider DAM platforms. To find one that best meets your organization’s needs, ask the following.
