The Influence Agency released fifth edition of The Yearbook. As AI technology advanced significantly this year, brands and marketers were forced to adapt or risk being left behind.
Although challenging, this shift proved valuable across industries of all verticals, with 33% of respondents using AI almost every day, according to The Yearbook‘s survey.
A further 76% expect the tech to revolutionize the marketing industry over the next three years.
In its fifth edition, The Yearbook explores AI’s impact on digital marketing, providing actionable insight into future trends for businesses seeking a competitive advantage.
The whitepaper, free to download on The Influence Agency’s website, offers a retrospective analysis while propelling readers into the future with expert predictions on the transformative power of AI.
[Kickstart your 2024 digital marketing strategy with The Yearbook.]
AI has enabled companies to gain deeper insights into consumer behaviour and create personalized solutions beyond traditional capabilities.
Key highlights include:
- Navigating authenticity and innovation with virtual influencers, led by Tia, The Influence Agency’s very own virtual influencer;
- Exclusive interview insights from TikTok creators Matt Benfield and Omar Ahmed on the evolution of content and the art of storytelling;
- Actionable tips for generational marketing success as Gen Alpha enters the chat;
- Why AI won’t replace creatives—innovative ways to work with it instead of against it;
- A blueprint for diversifying your digital ad spend and its significance in a recession;
- Bite-sized trend insights for 2024 (and beyond);
- First-party data and statistics on AI and digital marketing.
“There has never been a better time to focus on digital marketing; as AI continues to evolve and refine its capabilities, a proactive approach is the only way brands will stay ahead,” said Noah Parker, Partner and VP of Operations at The Influence Agency.
“The Yearbook isn’t just a guide; it’s a vital resource crafted by our award-winning marketing team that empowers professionals with tried-and-tested strategies and exclusive insights into industry-specific trends so they can harness the power of AI for sustainable success.”
The Yearbook offers an immersive experience for readers, whether on the page or by pressing play through behind-the-scenes videos, roundtable discussions, and more.
For more such updates, follow us on Google News Martech News
